The story is very well constructed to ensure retention. There are 5 levels called Tiers. Each Tier has various racing modes but basically the most important is the racing component. Win races in all 5 Tiers and your camel can participate in an annual international legendary tournament.
The catch is that you need to constantly upgrade your camels to win the ever-tougher crew members. The Player has to usually race most of the other races on the map to earn Cash so that they can purchase better parts and win the camel race.
Each Tier has different races offering various rewards and challenges and goes an extra mile with small yet strong features increasing the traffic from daily returning users - not to mention the excellent use of game notifications.
The game will support an initial release of 8 tracks in Phase 1. With the expansion of the game post-launch, assets vital to the development of the game will be released to interested investors, consumers, and game developers to give the players the ability to create their own tracks and communities within the game. Additionally, the game will be an unlimited arcade style so there would never be a moment of inaction. Below are the primary tracks: